A Chemist from Grasse Makes it Big...
The House of Molinard

In 1925, in Grasse, Molinard invented the Concreta, the first solid perfume ever. This patented manufacturing secret has since been passed down from generation to generation at Molinard. Founded on a 100 percent natural base, wax is extracted from flowers and then used as a perfume.
More concentrated than a normal perfume, the Concreta provides a more intimate approach to wearing perfume, as it is dabbed onto wrists, behind the ears, on eyebrows, the hair, etc.
All the intensity of the perfume unfolds on contact with the pulse points thanks to the vegetable wax that captures and reproduces it so faithfully. Furthermore, Concreta doesn’t age with time, staying as fresh as on the first day.
Concreta is alcohol-free and adapted to all skin types, even the most sensitive. It can also be worn in all seasons, even during the height of summer.
Its ultra-practical miniature size makes it easy to slip in your purse or pocket on all occasions. Used in the home, it can be delicately dabbed onto blotting paper, afterwards filling cupboards and chests with an intense scent.
The House was founded by a chemist named Molinard way back in 1849. He concocted perfumed waters in his laboratory and sold them from a small boutique in the center of town.
The reputation of the House grew larger over the years, and in 1921, Molinard launched Habanita, a fragrance that remains a classic to this day.
Molinard was a favorite of aristocrats, becoming an all-important stop when visiting Grasse. At the beginning of the century, Molinard opened a tremendous sales room, which today is home to a collection of antique furnishings as well as a perfume museum that documents the rich history of Molinard and contains bottles from Lalique and Baccarat. At the museum, visitors can learn about the various processes used to create fragrances.