Trends in Men's Fragrance & Skincare
Market Report from NPD BeautyTrends

HAccording to a report from NPD Beauty Trends that studied U.S. deparment stores from January to December 2000, the men's fragrance market grew both in dollars and units, increasing four percent and one percent respectively, ending with $972 million.
While approximately 40 percent of sales in the men's market came from the top ten fragrances, in the year 2000, Acqua Di Gio Pour Homme was the number one seller for men's fragrances. In fact, no new men's fragrance launches made the top ten.
Give sets were a driving force in the men's fragrance category in 2000, increasing sales at the expense of juices. Juices and ancillaries showed declines of one percent, while the gift sets grew 14 percent.
The men's skincare market was driven in 2000 by strong sales in facial moisturizers and shave products. In fact, the face category feuled the men's business, which was up five percent over 1999 with sales reaching $43 million.
The majority of best selling products in 2000 went well beyond shaving items and moisturizers. Sun products, exfoliators, and eye products were on the top of men's shopping lists.
Mark Brooks, Skincare Manager of NPD BeautyTrends stated, "In the coming year the larger brands will be making room for exciting introductions. Surface by Aramis, which launched in late October 2000 could revolutionize the way we think about men's skincare from moisturizers that contain reflective properties that improve tone and texture to correcting sticks in three shades. Smaller brands like Zirh and Anthony Logistics are poised for growth as their distribution expands."

For more information, contact:
NPD BeautyTrends
900 West Shore Road
Port Washington, NY 11050
Telephone: (516) 625-0700
Fax: (516) 625-2347
Email: info@npd.com
Web: www.npd.com