Incorporating Fragrance in Public Spaces.
The Fragrance Foundation's Fall/Winter
2001/2002 Trends Report

Today it has become increasingly important for your environment to smell good. The Fragrance Foundation gave the latest trends on adding scent into your home and public spaces at its bi-annual Fall/Winter 2001/2002 Trends Forecast Seminar. The seminar was held at the Waldorf Astoria in New York City on Thursday, May 17, 2001. Almost 300 members of the industry and press turned out to hear a panel discussion explore and comment on the industry and its trends, focusing on this growing segment of the market.
Marian McEvoy, Editor-in-chief, House Beautiful, moderated the event. The panel of distinguished experts included: Mark Peltier, President, AromaSys Inc.; Nancy Cohen, Vice President, Marketing & Evaluation, Ungerer; Lenka Contreras, Manager Consumer Products, Kline & Co.
According to the panelists, there are no rules when it comes to decorating and adding fragrance in the home. Mixing Ikea with Portico is accepted. Bright colors, especially green, stained glass and titanium are what's in.
While décor give the home personality, the innovation in fruity scented candles, incense and even plug-in diffusers provide a convenient way to make the home smell good and offer a more relaxing atmosphere. Consumers will continue to be brand conscious, but store like Wal-Mart and Target are competing by marketing their own products, and consumers are buying.
Some of the suggestions made by panelists include using calming scents in restaurants to ease the mind of hungry patrons who may become agitated. In retail spaces, the scents will be uplifting and stimulating, encouraging consumers to shop.
Technology is enhancing fragrance in the home as well as the workplace with the use of Environmental Aroma-Chology introduced by Mark Peltier. He has created technology to deliver fragrances into homes, hotels, health care facilities and retail stores through air conditioning systems to enhance moods and provide a pleasant aroma. According to Peltier, "Smells affect us emotionally. They influence how we think, feel and make choices. This latest trend, including custom-blended scents is the wave of the future."
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