Azzaro distils The Essence of Porsche Design
FRANCE/GERMANY German luxury brand Porsche Design will enter the selective fragrance arena later this year, in partnership with Clarins Group-owned Parfums Azzaro.
Aimed at style-conscious men aged from 35 to 55, The Essence bottle is made from blue frosted glass with black brushed metal details and was designed by the Porsche Design team, based at their studio in Zell am See in Austria.
The juice, created by IFF, is described as fresh, aromatic and woody with "blizzard and tundra" accords which play on the theme of cold and warm at the same time.
Following an exclusive 15 September launch at German perfumery chain Douglas and Harrods in the UK, The Essence will be rolled out to stores in Europe, the Middle East, Eastern Europe and Russia from October, followed by other markets early 2009.